Graphic design is the process of visual communication and problem-solving through the use of typography, photography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.
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The term graphic design was coined by William Addison Dwiggins in 1922.[2] However, the origins of graphic design can be traced from the origins of human existence, from the caves of Lascaux, to Rome's Trajan's Column to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo. In "Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary".[3] This was the first known road sign announcing the name of the governor of a state or mayor of the city. The Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. "The Rosetta stone, found by one of Napoleon's engineers was an advertisement for the Egyptian ruler, Ptolemy as the "true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men"" [3] The Egyptians also invented papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time. During the "Dark Ages", from 500 AD to 1450 AD, monks created elaborate, illustrated manuscripts.
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Graphic design in the United States began with Benjamin Franklin who used his newspaper The Pennsylvania Gazette, to master the art of publicity to promote his own books and to influence the masses. "Benjamin Franklin's ingenuity gained in strength as did his cunning and in 1737 he had replaced his counterpart in Pennsylvania, Andrew Bradford as postmaster and printer after a competition he instituted and won. He showed his prowess by running an ad in his General Magazine and the Historical Chronicle of British Plantations in America (the precursor to the Saturday Evening Post) that stressed the benefits offered by a stove he invented, named the Pennsylvania Fireplace. His invention is still sold today and is known as the Franklin stove.
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American advertising initially imitated British newspapers and magazines. Advertisements were printed in scrambled type and uneven lines that made it difficult to read. Franklin better organized this by adding 14-point type for the first line of the advertisement; although later shortened and centered it, making "headlines". Franklin added illustrations, something that London printers had not attempted. Franklin was the first to utilize logos, which were early symbols that announced such services as opticians by displaying golden spectacles. Franklin taught advertisers that the use of detail was important in marketing their products. Some advertisements ran for 10-20 lines, including color, names, varieties, and sizes of the goods that were offered.[citation needed]
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Photograph design is the system of visual verbal exchange and hassle-solving through the usage of typography, images, and illustration. The sector is taken into consideration a subset of visual verbal exchange and communique layout, but on occasion the time period "graphic layout" is used synonymously. Image designers create and combine symbols, snap shots and text to form visual representations of ideas and messages. They use typography, visual arts, and page format techniques to create visual compositions. Not unusual makes use of of image layout include corporate layout (trademarks and branding), editorial layout (magazines, newspapers and books), wayfinding or environmental layout, advertising, web design, conversation layout, product packaging, and signage.
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The time period picture design turned into coined by william addison dwiggins in 1922.[2] however, the origins of graphic design may be traced from the origins of human lifestyles, from the caves of lascaux, to rome's trajan's column to the illuminated manuscripts of the center ages, to the neon lighting of ginza, tokyo. In "babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for creation. The bricks gave records including the name of the reigning monarch, the builder, or some different dignitary".[3] this become the primary recognised street sign pronouncing the name of the governor of a nation or mayor of the town. The egyptians developed communication by way of hieroglyphics that used picture symbols dating as a ways back as 136 b.C. Found on the rosetta stone. "the rosetta stone, observed by way of one among napoleon's engineers changed into an commercial for the egyptian ruler, ptolemy because the "actual son of the sun, the father of the moon, and the keeper of the happiness of guys"" [3] the egyptians additionally invented papyrus, paper made from reeds determined alongside the nile, on which they transcribed advertisements extra common amongst their human beings on the time. At some stage in the "darkish ages", from 500 ad to 1450 ad, monks created intricate, illustrated manuscripts.
In each its lengthy records and inside the enormously latest explosion of visual communique inside the 20th and twenty first centuries, the difference between marketing, art, image design and quality art has disappeared. They proportion many elements, theories, standards, practices, languages and every so often the same benefactor or consumer. In advertising and marketing, the ultimate goal is the sale of products and services. In photograph design, "the essence is to offer order to data, form to ideas, expression, and feeling to artifacts that record human experience."[4]
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Photo design in the united states of america commenced with benjamin franklin who used his newspaper the pennsylvania gazette, to grasp the artwork of publicity to promote his very own books and to steer the loads. "benjamin franklin's ingenuity won in energy as did his cunning and in 1737 he had replaced his counterpart in pennsylvania, andrew bradford as postmaster and printer after a competition he instituted and gained. He showed his prowess by using strolling an advert in his trendy mag and the historical chronicle of british plantations in the usa (the precursor to the saturday night submit) that pressured the advantages offered with the aid of a range he invented, named the pennsylvania fireplace. His invention remains offered these days and is referred to as the franklin range. "[5]
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American advertising and marketing first of all imitated british newspapers and magazines. Commercials had been revealed in scrambled kind and uneven traces that made it hard to examine. Franklin higher prepared this by using including 14-point kind for the primary line of the advertisement; even though later shortened and focused it, making "headlines". Franklin brought illustrations, something that london printers had now not tried. Franklin turned into the first to make use of emblems, which were early symbols that introduced such offerings as opticians through showing golden spectacles. Franklin taught advertisers that the use of element was vital in advertising their products. A few advertisements ran for 10-20 strains, which includes color, names, varieties, and sizes of the products that had been offered.
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